For a company to put their service of payday loans online there would have to be a working website. This means that the transaction gateway must be secure for the user to feel confident. Moreover, the website itself must be on an e-commerce platform. Once the company is assured of the kind of system and process they have, advertisements can be inserted in targeted places so that people in need of short term loans will know where to come. The usual advertising is done either with mailers or a banner on some other commonly visited site.
A sound marketing strategy would help that would allow your website to come out on top among the plethora of websites in the market. With all of this under control, there is going to be increasing demand for availing payday loans online. People are almost always going to be short of money at some point or another. They may not be aware of such payday loans without this advertising. They may be following the old pattern of borrowing from friends or family and even approaching high-end financiers. Once the target audience is aware of payday loans online, there is sure to be increasing web traffic in search of loans.