There are always pros and cons that are associated with everything in this world. No matter how good something is it always has the best and the worst side of its story. When it comes to coupon codes Nordstrom coupon code and hostgator coupons are no exception. Below here we are going to have a look at the several cons and pros of using the coupon codes.
Coupon codes are used to entice consumers and the best thing is that they are easy to implement. If you often offer promotional codes you are very likely going to maintain old clients and get new one. This is exactly what you need for the growth of your business. More sales means more profit.
They are also easy to track. This comes hand in hand when you want to track those repeat customers. With this you can be able to customize some Nike coupon code for them to give them a better discount than the rest who come and go.
They have a consistency increase in conversion. One of the cons is the fact that the seller does not have control when it comes to distribution. More and more people will be ordering and this means that you cannot actually choose who is going to get the discount since as long as they have the code they are going to order the product or the service. People can use coupons to get discount on their order, they can apply the coupon codes at checkout.
The other con is that both the loyal customers and the non-loyal ones both get the discount. Its always good to consider loyal customers first as they have kept your business going.
There is also reduction of order value for the seller. As many people have order the product on the discount this means that the product might not be ordered as before since alot of people have already purchased it.